Have you got questions about practice management?

Have you got questions about practice management?

By, BDPMA Chair, Amelia Bray

The BDPMA is hosting a seminar at the British Dental Conference & Exhibition in Manchester, which takes place in May and I’d like to tell you about it.

First, it’s on Saturday May 21 from 2.15pm-3.30pm and we’ve given it the not very catchy, but completely accurate, title, Everything you ever wanted to know about dental management – all your questions answered.

Because no one person could possibly have all that knowledge, I shall be chairing a panel of four experts. There will be 30 minutes of presentations followed by 45 minutes of questions from the audience. Actually, the questions won’t just come from those in the room – you can ask a question even if you can’t attend the seminar. Read on, and I’ll tell you how.

Before that, you should be aware of the all-important learning objectives for the seminar. They are:

• Understand the key performance indicators in a dental practice.

• Explore the range of social media marketing opportunities for dental practices.

• What critical factors need to be considered when drawing up a marketing plan for a dental practice?

So, who are the experts? There’s me, Chairman of the BDPMA. I have many years’ experience as a practice manager, held several roles within the Association and attended many training and development events.

In no particular order, we have Lesley Bailey next. As managing director of Privilege Plan and proprietor of Integral Business Services, Lesley knows all the ‘ins’ and ‘outs’ of running a successful dental practice with a particular emphasis on key performance indicators.

Mark Oborn is a well-known social media and online marketing consultant who has helped many practices to achieve great success through Facebook, Twitter and so on. Mark runs the Marketer online dental marketing club – a series of monthly webinars designed to get your dental practice marketed effectively online.

With 20 years’ experience in marketing, which included head of Trade Marketing at Orange, Kate Adam offers bespoke branding and marketing services for dentists. Through her company, Mint, she also provides a one-day marketing for practice managers workshop as well as a series of one-day sessions for a six-month course in branding and marketing.

A Dental Business Consultant with Samera – a dedicated team of business advisors, accountants, practice management experts and dentists helping dentists build better businesses – Sylvie Sturrock is also the manager of three London dental practices. Sylvie has more than 25 years’ experience of working in practice management and runs Samera’s Ultimate Practice Manager Programme.

The ethos of the BDPMA is that we’re there to answer all your questions about dental management and we do so by calling upon experts. I’m pleased to say that in the last 12 months, we’ve recruited many dentistry professionals and experts to support us. In addition to those on the panel, we have people from around the world (at least the USA and Canada but our ‘globalism’ is growing) contributing regularly to our two members’ publications and joining discussions on our Twitter and Facebook pages.

As I write this, we’re compiling our development and training events calendar for 2011. This will include details of a wide range of courses, seminars and webinars, which are either free to members or offered at a specially discounted price.

 I promised to say how you could ask questions to be put to the panel in your absence. Simply email Denise Simpson at denise@bdpma.org.uk. A question we always love to receive and will answer straight away is, “How do I join the BDPMA?”